Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Steve Jobs Quotes
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.
Things don’t have to change the world to be important.
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And like any great relationship, it just gets better and better as the years roll on.
I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.
You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.
I’m sure a lot of you had this experience when you’re changing. You’re growing as a person and people tend to treat you like you were 18 months ago, and it’s really frustrating sometimes when you’re growing up and you’re more capable. It’s the same thing with a company and the press. The press is going to have a lag time. The best thing we can do about the press is embrace them and do the best thing we can to educate them about our strategy. But to keep our eye on the prize, that is turning out some great products. the press and the stock prize will take care of themselves.
Details matter, it’s worth waiting to get it right.
That’s been one of my mantras — focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.
If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.
You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.
Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.
The heaviness of being successful was replaced by the lightness of being a beginner again — less sure about everything. It freed me to enter one of the most creative periods of my life.
Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Quality is more important than quantity. One home run is much better than two doubles.
I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Deciding what not to do is as important as deciding what to do.
We’re here to put a dent in the universe. Otherwise why else even be here?
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.
If you really look closely, most overnight successes took a long time.
I’m as proud of what we don’t do as I am of what we do.
Let’s go invent tomorrow instead of worrying about what happened yesterday.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
Design is not just what it looks like and feels like. Design is how it works.
Stay hungry. Stay foolish.
I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience.
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we’ve got to risk it too.
How does somebody know what they want if they haven’t even seen it?
Everything around you that you call life was made up by people that were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.
I would rather gamble on our vision than make a ‘me, too’ product.
We’ve got to make the small things unforgettable.
You’ve got to have a problem that you want to solve; a wrong that you want to right.